It's Finger-licking Good

Project: KFC App Launch Campaign

Role: Creative Direction, Art Direction, Execution

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Celebrating the launch of KFC HK’s new app, FEVA designed the character 戚勤 and his gang who take over KFC while the colonel is away. Based on the new characters and storyline, a set of marketing materials were developed to promote a series of crazy offers, which includes app banners and icons, app store images, social media posts, and POSM like posters, banners, tray mat, kiosk etc.