Driven to
Perfection

Project: Bang & Olufsen The Ferrari Collection Event

Role: Creative Direction, Art Direction, Execution

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Amidst the busy streets in Causeway Bay, a spot of dazzling red intrigues you to come further and take a deeper look. It is the theme colour of “Driven to Perfection” Pop-up Event in celebration of the unprecedented collaboration of Bang & Olufsen and Ferrari. Come along and explore the top-of-the-line craftsmanship of the Ferrari Collection, and immerse into the jaw-dropping audio-visual experience created when Italian motorsport meets Danish design.